Mobile Web usage is growing stronger
every day. The popularity of this service is one of the main reasons behind the
smartphone's dominance of the mobile communications market. On-the-go Web
access is also proving to be one of the most sought-after conveniences of Web
users today.
The mobile-friendly versions of popular social media sites and search engines
have long enjoyed high visitor traffic. Blogs and business websites are
starting to benefit from the trend, acknowledging how the population of mobile
Web users can significantly change site traffic and possibly contribute to
revenue. Many SEO experts recognize the quickly-rising percentage of users who
access the Web through their mobile phones.
Basic mobile SEO
There is a notion that mobile SEO is a separate branch of SEO. While there are
slight differences between both concepts, the two processes have a similar
goal: to help websites rank in search engine results and dominate their
respective niches.
The first thing you should keep in mind when doing mobile SEO is that the
process is still based on traditional SEO principles. The proper usage of
keywords, tags, and anchor links is as important for mobile websites as it is
for regular websites. However, you should remember that mobile search engines
often consider a site's speed and its ability to be rendered well on a
particular phone.
Creating a mobile version of your site and venturing into mobile SEO can help
you capitalize on the growing mobile Web user population. Businesses and
companies are at risk of losing revenue when they take mobile SEO for granted.
With smartphones and tablets selling like hotcakes these days, there's no reason
for you not to take advantage of the trend and enjoy success for your business.
Of course, it's understandable if you're a little skeptical about mobile SEO's
abilities in making your business more successful. The Web provides a lot of
articles on how mobile SEO can benefit small business, especially those that
cater to localized markets. You can use these articles as resources for the
basics of mobile SEO. You can also contact a professional SEO provider, in case
you're interested in the method.
Mobile SEO Keywords
Web designers usually overlook keywords even if they are aware that they are
designing a mobile website. If you can't design a mobile website, make sure to
hire a designer who is knowledgeable about SEO. Your working relationship with
your web designer is a critical part of your mobile SEO strategies.
If you're thinking of optimizing your
mobile website using the keywords for your regular website, think again.
Smartphones and tablets are structurally different from laptops and desktop computers.
Typing on a mobile phone or dealing with an onscreen keyboard is said to be a
big factor for users to choose shorter keywords. These users may search for
keywords that are more concise. Experts call it the "rush search".
Before consulting your Google Mobile Keyword tool, keyword analysis must be
completed. First, you have to revisit and restudy your target market and niche.
You have to think from a different perspective and put yourself in a mobile Web
user's shoes. List down all the possible keywords, regardless of competition,
length, and strength, then get some recommendations from your customers,
friends, and colleagues. Then, jump into AdWords and use they Mobile Keyword
tool. Look for keywords Web users are actually searching for. Just like typical
keyword research, you have to know the strength of every keyword you are going
to use.
What's the point of researching
keywords without consulting Adwords and the Mobile Keyword tool first? This
helps you re-associate yourself with your business and market. Some SEO experts
forget the essence of knowing their market because of the vast availability of
keyword tools. They always end up choosing high-ranking keywords without even
considering major factors that may affect their business. For example, if
you're selling secondhand or used Chanel and Hermes items, you would not want
to mistakenly choose the keyword 'brand new designer bags', just because you
were distracted by the long green bar that indicates its rank.
Basically, you should have a mobile version of your website if you want to jump
into the mobile SEO bandwagon. However, if you've already established a strong
domain authority, creating a new domain may affect your site negatively.
Instead, use a sub-domain to retain your current domain authority and link
juice. The mobile version of your website should always be in XHTML or Basic
XHTML format. This is where you can use your new mobile keywords.
Have a mobile search self-test and analysis
If you're not familiar with mobile searching, you can do a self-test of how it
works. Knowing the search engine is like studying your battlefield. You have to
recognize the competition, the competitors, the rankings, and the current
situation. Accessing some mobile websites can give you ideas on what you can do
for your website.
Investing in mobile SEO
Some think that mobile SEO is only for businesses that have secure markets.
There are business owners who opt to do mobile SEO to show success, because the
process often requires more financial resources. On the other hand, some
business owners choose to venture into mobile SEO to strengthen their promotÃon
strategies, because they know the importance of having a mobile presence today.
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By Warner Carter (c) 2011
SEO News
[seo@seo-news.com]
