Facebook is more and more becoming a "second home page" for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook's total user base.
In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.
Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:
1. Decide on the Best Title for Your Facebook Page - and Don't Ever Change It
Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don't give into the temptation to choose a completely common page title. Facebook's intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.
The bottom line: Work with your corporation's true title as the name of the page and when you choose your Page's name, don't alter it. Facebook makes use of your Page name in the title of the Page, and considering that Google dings webpages when their particular titles change, changing your Facebook Page's name can cost you SEO points.
2. Select the Very Best URL for Your Facebook Page
Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights suspended previously.
The soundest solution would be to decide on a username which authentically presents your online business or company. As soon as you select a Facebook username/URL for your Page, it cannot be altered. So, look for a username you are going to be at ease, and satisfied, with for the future. If you have a company that specializes in replica watches, make the URL something to do with replica watches.
3. Use the "About" box to Place Key Phrase-Thick Content at the Top of the Page
One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the "About" box basically is the best location in the CSS structure of the page to incorporate custom content. You will find there's 250 character restriction, so choose your words and phrases sensibly.
4. Use the "Info" Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page
Facebook creates an "Info" tab for each Facebook Page which has fields made up of important illustrative data about the Page. It's imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries. The specific fields existing could differ based on the type you choose for your Page whenever you create it, so pick out the class which most effectively meets your business needs.
5. Develop "Static FBML" Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page
While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.
6. Publish Direct Backlinks Aimed at Your Website Inside Your Page's Stream
Status updates provide a highly effective solution to place direct backlinks at the top of your respective Page. Since Google boosts ranking for webpages which link to relevant internet sites - and penalizes pages which link to irrelevant web pages or that add a great number of inbound links too suddenly - posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.
You can find 2 methods to submit hyperlinks:
a. Including the URL within the text of the status update itself.
b. Using the "attach link" function.
7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board
This almost goes without saying, yet it's crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy and key phrase-thick explanations. Use the resources Facebook provides for your entire gain.
8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites
Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.
9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters
The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.
10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream
Whenever supporters comment or like content in your Facebook Page's stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who've put up feedback and likes on your Page are listed, Google will discover more reciprocal links between your Page and your Page's followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.
About The Author:
Nina Hirasawa, is a shopping and consumer service expert. She is an established writer for two shopping guide magazines, and specializes in both on-site and off-site SEO, yoga, Internet marketing, replica watch websites and Facebook marketing.
sources: SEO News, Vol. Thu, May/5/2011